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Ground Up Brand Building: Identity to Launch Marketing

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BRANDING is the marriage of marketing and design, applied to build awareness of your products and company, and ultimately sell your offerings.

 

Lean Business BRANDING (LBB) Workshop 2 unifies the marketing and design process. You'll learn to incorporate target marketing methods and graphic design techniques to produce targeted strategies and striking campaigns that uniquely brand your offerings and company.

 

LBB is an entirely new, proprietary Branding/Marketing paradigm. Way beyond marketing theory, this workshop takes you step-by-step through the branding and marketing of your offering/s and venture. Walk the process of producing product and/or corporate identity packages. Examine effective design, and learn to produce multichannel print and digital marketing campaigns that get better response.

 

Branding your business should begin only once you’ve become intimate with the what you want to sell, and identified who will find value in it. Effectively branding your products and business requires each offering be fully productized.

 

Launching a new product or startup, or marketing a growing company, you must continually market your business to keep it vital. LBB Workshop 2 lectures are filled with tools, techniques, interactive challenges and real-world projects to concertize learning.

 

• Give a flexible, memorable identity to each offering, and your venture.

• Establish your brand voice with taglines that tout each offering's unique value.

• Study graphic design, effective layout, eye-tracking, responsive grid systems, typography, and visual content with impact to create attention-grabbing branding and advertising campaigns.

• Discover the step-by-step process of garnering spectacular visual content from a myriad of sources, available at little to no cost.

• Begin a visual library of quality images, video clips, music, fonts, and your corporate and product I.D.s to use in your marketing efforts.

• Explore online technology marketing tools and techniques, including SEO methods to increase engagement with your digital marketing efforts.

• Examine an array of effective digital marketing campaigns to introduce your new offerings, and promote your business.

 

The completion of LBB Workshop 2: BRANDING empowers entrepreneurs to CEOs with the knowledge and lean resources to produce professional-quality digital and print marketing that builds awareness of your business, generates engagement, leads, and sales of your offerings—click; try; buy; subscribe.