You Are Getting Screwed
The best response rates I ever garnered on a marketing campaign was 58%. Even better, 38% of those who saw any part of the campaign,...
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IPP Marketing Insights
7 min read
The Cost of Convenience
It’s surprising how little I think of my daughter now that she’s living 2,000 miles away at school. We talk on the phone frequently, but...
IPP Marketing Insights
5 min read
The Fatal Flaw with AI
Saw 60 Minutes with Google’s CEO Sundar Pichai on the current state of AI . Scott Pelly, the interviewer, asked Sissie Hsiao, Google’s...
IPP Marketing Insights
3 min read
Network. Network. Network.
My second job out of college I was the Art Director for 1928 Jewelry Co. The company is still alive and vital today, quite a monument to...
IPP Marketing Insights
4 min read
How to Earn Brand Advocates
Let’s begin by breaking a marketing myth: There is no difference between MARKETING and BRANDING. MARKETING IS SELLING. Branding is a form...
IPP Marketing Insights
4 min read
Marketing 101
I hate running. It hurts my legs, my lungs, my back, my tits. I run between 3 and 4+ miles, five days a week. And I'll continue to run as...
IPP Marketing Insights
4 min read
The Psychology of Marketing
How to create effective marketing campaigns...
IPP Marketing Insights
4 min read
The VIRUS Killing Startups in Silicon Valley
There is a pandemic in Silicon Valley. It is making startups sick, and 90+% of all small businesses fail. This virus didn't start in...
IPP Marketing Insights
4 min read
Marketing and Religion
Do you believe in God? Why? Likely because your mother taught you to—marketing to you throughout your formative years the benefits of...
IPP Marketing Insights
4 min read
Why and How to Build a Marketing Foundation for Your Biz
Ask just about anyone... and most will tell you that MARKETING is advertising campaigns to sell or build awareness (branding) of a...
IPP Marketing Insights
5 min read
Recommended for YOU
I’m on Facebook, whining to my friend about a fight with my husband through their IM. In my typical “melodramatic,” (my husband claims,...
IPP Marketing Insights
6 min read
RIP 'Information Highway'
I’m watching The Politician on Netflix while working out. Deep into the second season, the scene unfolds on a teen and mom in their...
IPP Marketing Insights
3 min read
Selling Our Children
My 10 year old son came home yesterday and told me he had learned something new at school. At his [advanced] age, he told me confidently,...
IPP Marketing Insights
5 min read
Learning How to Learn
My daughter is studying for her SAT—her college admissions test. I never took the SAT because I got a D in Algebra in high school, twice....
IPP Marketing Insights
3 min read
The SaaS Apps that Screw You
I’ve been looking for a home to purchase on REDFIN in the Seattle area for over 5 yrs with no luck. The homes I want are either too...
IPP Marketing Insights
5 min read
The Fallacy of Data Driven Marketing
What motivates people to respond (click, like, share, comment), and convert (buy, try, sign-up, subscribe) to your marketing efforts?This...
IPP Marketing Insights
2 min read
We are ALL Racists
We are ALL racists. Every human being on the planet is BORN a racist. NO! you’re screaming at me. BULLSHIT, you whacked out bitch. I am...
IPP Marketing Insights
4 min read
You are NOT Safe
I’ll never forget the first time I saw the world wide web. It was 1995. I was in my rented townhome in Alameda, a small island on the...
IPP Marketing Insights
3 min read
How to Avoid BAD Marketing
Got an IM from some guy on LinkedIn looking to sell me his services. It began like this: Michael 7:05 AM Great profile, J. How did you...
IPP Marketing Insights
5 min read
Sentiment Analysis Exposed
I made it with Max last night! Mary texts her BFF Shelly. OMG! Welcome to womanhood!! How was it/he? Shelly texts back. And right about...
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