Why AI Won't Fix Your Business
A friend asked me what I thought about him taking a job offer at MIX. “They're the new version of StumbledUpon. They want me to improve...
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IPP Marketing Insights
4 min read
The TRUTH about Mark Zuckerberg
IMAGINE working your ass off all through high school, studying instead of partying, volunteering with school and community groups so you...
IPP Marketing Insights
2 min read
Be Brave, and Launch in Reality
I want to find competitors for my fictitious SaaS application. Well, let me be clear. I don't want to find competitors already producing...
IPP Marketing Insights
5 min read
A Cautionary SEO Tale
I hired a web developer to produce a website I designed for one of my startup clients. Maybe nine months later, I called her to bid on...
IPP Marketing Insights
4 min read
MARKETING Defined
I teach marketing like no teacher they've had before, my students at Stanford and Cal tell me. MBAs, and novice marketers, most have the...
IPP Marketing Insights
3 min read
Content Marketing Idiocracy
I’m watching a cat eat a bowl full of Crispix, seemingly left on a kitchen table. Every few seconds the cat startles, and bats at the...
IPP Marketing Insights
2 min read
The Great Patent Race
New patent office opening soon in Silicon Valley, and everyone is cheering. The viral ignorance is it’ll make it easier for all those...
IPP Marketing Insights
1 min read
A True Email Tale
A TRUE hashtag#EMAIL TALE... This morning I came into my office and there was an email from my husband. It was title, “The terminator...
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